EMPIRES COMPUTER
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Marketing
Official Course Syllabus & Career Roadmap
Digital Marketing
Comprehensive digital marketing covering SEO, Google Ads, Meta Ads Manager, Social Media Marketing, and Email Marketing.
Course Overview
Comprehensive digital marketing covering SEO, Google Ads, Meta Ads Manager, Social Media Marketing, and Email Marketing.
Target Audience & Who Should Join
- Students seeking job-ready practical computer skills
- Graduates preparing for corporate & office careers
- Professionals seeking skill upgrade & certification
Detailed Course Syllabus Modules
Module 1: Digital Marketing Strategy & Website Optimization
- Digital Marketing Landscape, Inbound vs Outbound Marketing & Buyer Funnels
- Website Planning, Landing Page Conversion Rate Optimization (CRO) & Call to Actions (CTA)
- Domain, Hosting, WordPress CMS Setup for Marketers & Blog Publishing
- Tracking Setup: Google Tag Manager (GTM), Google Analytics 4 (GA4) & Meta Pixel
Module 2: Search Engine Optimization (SEO) & Content Strategy
- On-Page SEO (Meta Titles, Descriptions, Heading Hierarchy, URL Slugs & Image Alt Tags)
- Keyword Research Tools (Google Keyword Planner, Ubersuggest, SEMrush Basics)
- Technical SEO (XML Sitemaps, Robots.txt, Core Web Vitals, Mobile-Friendliness & SSL)
- Off-Page SEO & Backlink Building Strategies (Guest Blogging, Local Business Citations)
- Local SEO & Google Business Profile (Google My Business) Optimization for Local Rankings
Module 3: Performance Marketing (Google Ads & Meta Ads)
- Google Ads (PPC): Search Ads, Display Ads, Video / YouTube Ads & Keyword Match Types
- Quality Score Optimization, Ad Copywriting, Ad Extensions & Bidding Strategies
- Meta Ads Manager: Campaign Setup for Facebook & Instagram (Traffic, Leads, Sales)
- Audience Targeting (Custom Audiences, Lookalike Audiences, Demographics & Interests)
- Ad Creatives Design, A/B Split Testing & Retargeting / Remarketing Campaigns
Module 4: Social Media Marketing (SMM) & Growth Automation
- Organic Social Media Strategies (Instagram Reels Growth, LinkedIn Branding, Facebook Pages)
- Content Calendars, Copywriting Hooks & Viral Graphic Creation with Canva
- Email Marketing Campaigns & Automated Drip Sequences (Mailchimp / Brevo)
- WhatsApp Business API Marketing, Lead Nurturing & CRM Basics
- Freelancing Setup, Client Pitching, Freelance Projects & Agency Case Studies
Practical Design Examples & Live Projects Included
🔍 #1 Google Ranking SEO Campaign
Live keyword research, on-page optimization, backlink strategy & local Google My Business ranking.
🎯 Meta Ads Manager Performance Ads
Creating high-converting lead generation and sales ads with custom & lookalike audiences.
📈 Google Ads (Search & Display PPC)
Building search campaigns, negative keywords, quality score optimization & conversion tracking.
📊 Google Analytics 4 (GA4) & Tag Manager
Configuring event tags, tracking ecommerce purchases, and reading live traffic reports.
Career Opportunities & Job Profiles
Digital Marketing Specialist
Office Computer Executive
Certified IT Professional
Empires Computer Rajkot - 100% Practical Training & Placement
Generated Date: 05 Nov 2026