Course Overview & Syllabus

Transform into a certified Digital Marketing Specialist with Empires Computer Rajkot. Learn Search Engine Optimization (SEO), Google Search & Display Ads, Meta Ads Manager for Instagram and Facebook, Content Marketing, Social Media Growth Strategies, Email Automation, and Google Analytics 4 with real campaign budgets and live projects.

Course Modules & Detailed Syllabus:

Module 1: Digital Marketing Strategy & Website Optimization

Digital Marketing Landscape, Inbound vs Outbound Marketing & Buyer Funnels
Website Planning, Landing Page Conversion Rate Optimization (CRO) & Call to Actions (CTA)
Domain, Hosting, WordPress CMS Setup for Marketers & Blog Publishing
Tracking Setup: Google Tag Manager (GTM), Google Analytics 4 (GA4) & Meta Pixel

Module 2: Search Engine Optimization (SEO) & Content Strategy

On-Page SEO (Meta Titles, Descriptions, Heading Hierarchy, URL Slugs & Image Alt Tags)
Keyword Research Tools (Google Keyword Planner, Ubersuggest, SEMrush Basics)
Technical SEO (XML Sitemaps, Robots.txt, Core Web Vitals, Mobile-Friendliness & SSL)
Off-Page SEO & Backlink Building Strategies (Guest Blogging, Local Business Citations)
Local SEO & Google Business Profile (Google My Business) Optimization for Local Rankings

Module 3: Performance Marketing (Google Ads & Meta Ads)

Google Ads (PPC): Search Ads, Display Ads, Video / YouTube Ads & Keyword Match Types
Quality Score Optimization, Ad Copywriting, Ad Extensions & Bidding Strategies
Meta Ads Manager: Campaign Setup for Facebook & Instagram (Traffic, Leads, Sales)
Audience Targeting (Custom Audiences, Lookalike Audiences, Demographics & Interests)
Ad Creatives Design, A/B Split Testing & Retargeting / Remarketing Campaigns

Module 4: Social Media Marketing (SMM) & Growth Automation

Organic Social Media Strategies (Instagram Reels Growth, LinkedIn Branding, Facebook Pages)
Content Calendars, Copywriting Hooks & Viral Graphic Creation with Canva
Email Marketing Campaigns & Automated Drip Sequences (Mailchimp / Brevo)
WhatsApp Business API Marketing, Lead Nurturing & CRM Basics
Freelancing Setup, Client Pitching, Freelance Projects & Agency Case Studies

Target Audience & Who Should Join

Open for All Learners

Students seeking job-ready practical computer skills

Graduates preparing for corporate & office careers

Professionals seeking skill upgrade & certification

Career Opportunities & Job Profiles

High Placement Demand

Digital Marketing Specialist

Verified Industry Career Role

Office Computer Executive

Verified Industry Career Role

Certified IT Professional

Verified Industry Career Role

OFFICIAL DOWNLOADS

Download Course Brochure & Syllabus

ISO 9001:2015 Approved

Download the official brochure PDF containing complete syllabus topics, practical training schedule, exam certification details, and student practical work portfolio.

Digital Marketing

Course Overview & Syllabus

Course Modules & Detailed Syllabus:

Module 1: Digital Marketing Strategy & Website Optimization

Module 2: Search Engine Optimization (SEO) & Content Strategy

Module 3: Performance Marketing (Google Ads & Meta Ads)

Module 4: Social Media Marketing (SMM) & Growth Automation

Target Audience & Who Should Join

Career Opportunities & Job Profiles

Download Course Brochure & Syllabus

Course Details

Juno Morbi Road Branch

Railnagar Branch

Empires AI Counselor